Database Marketing and CRM. Integrated Marketing Consultancy and Media, UK

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MarketOptimising Ltd
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Holy Rood Close
Poole, Dorset
BH17 7FJ

Tel: 0845 652 9861 UK
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Database Marketing and CRM - the right message, at the right time to the right people
Database marketing is harnessing the power of customer and prospect data to communicate to the right customers at the right time with the right message to generate enquiries and sales. This can be in a large number of ways, from follow-up marketing to prospective customers who did not buy the first time, to generating additional and repeat purchases from existing and past customers.

It is still a vastly underutilised area in businesses.

Customer Relationship Marketing (CRM)
CRM is the discipline of communicating with your customers to encourage repeat purchase, loyalty and referral to other customers. It is concerned wth the actual message and method of communication to customers, and is largely facilitated by Database Marketing, although it can also overlap into PR and Customer Service.

	Our Database, Direct Marketing and CRM services comprise the following:
•	Data Consultancy & Management: data quality auditing, data capture, accuracy, cleaning, database build and management. Ensuring that the appropriate data is being captured and entered onto the database to facilitate effective communications to the right customers at the right time.
•	Data analysis and customer profiling: to understand where a business’s strongest opportunities are within its customer base, and also its weaknesses which need to be worked upon. This would involve determining certain target customer profiles.
•	Data Management: The process of developing and maintaining a database whose data is accurate and up to date and built to allow effective analysis and extracting of the relevant customer data.
•	Target Data Provision: Provides the customer data meeting certain criteria, which can then be used for communications direct to the customer as part of a customer relationship marketing programme.
•	Commercial incite and development of direct re-marketing programmes: What/when/who/how etc.
•	Implementation of direct marketing programmes through direct mail, email, SMS, telephone.
•	Customer Relationship Marketing (CRM). Affinity and loyalty programmes, Hearts and Mind programmes to win back lost customers, Newsletters, Customer zones on websites.

Please contact us to arrange a demonstration of our technology marketing products and services.
* Enquiry Management System

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Connect your offline and online marketing to maximise results.

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Web design & ecommerce systems

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Be found highly in the search engines.

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Engaging PR and advertising.

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